If you’ve ever tried to name something (or someone) you’ll know what a hard slog it can be. You fall in love with a name, your boss hates it, so you find another one and then the lawyers say no, someone else has got the rights to that one.
The fun bit of coming up with names is often a small part of it. When we work with Channel 4, we get thrown into big discussions about whether an online channel or a catch-up service is the same as a TV channel. And do they even need names? In the branding world this is grandly called ‘naming strategy’, which mostly means thinking about what needs a name and what sits with what (and where), as much as the naming bit itself. But sometimes we just name TV shows too.
WHAT WE DID.
+ Naming strategy.
WHAT WE DIDN’T DO.
+ Make TV shows. Channel 4 do that.