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  • You are looking at blogs about: Brand storytelling

Once upon a time we didn't need strategic storytelling

01 / March / 2012

Once upon a time stories weren’t called ‘narratives’ and we didn’t need a process, archetypes or rules to help us tell them. And most authors of books, plays, films and the like (ie real stories) didn’t use them either. So why have so many agencies started banging on about the power of storytelling all of […]

word weather

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