We write all kinds of things for all kinds of brands, but it’s burgers and rosemary salted chips that got us thinking. Since we worked on this project for Honest Burgers, we haven’t looked at fields in the same way. We now play ‘Industrial Farming I Spy’ – and it’s everywhere.
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Why brands need to stop going on about 'content' and find something worth saying
We came across our first ‘content strategy’ just after we started We All Need Words. A planning agency had been hired by a big (non-sporty) brand to sponsor the sort of sports events that Nike do. Their twist on this was to support the spectators – the families and friends who go along to things, […]