Sales are down. Research shows you’re squeezed on all sides. It’s getting harder to pigeonhole your customers into a neat ABC1234 PowerPoint. Meanwhile, brighter, smaller, more nimble companies are snapping at your heels and stealing your thunder.

So what do you do? Outwit your competitors and start developing newer, shinier products?

Or do you edit?

The moral of the story? New, new, new isn’t always the answer. Sometimes the best way to grow is to get smaller.