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  • You are looking at blogs about: Charity tone of voice

When charity isn't a quick fix

11 / January / 2017

Every marketing department has a sacred cow. In charity fundraising, it’s the image of the doe-eyed child asking you for help. Charities go back to this image again and again because they know it works. But for children’s charity Railway Children, getting kids off the street is only the start.

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