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  • You are looking at blogs about: Museum campaign

ONES THAT GOT AWAY PT 2

15 / May / 2019

Museums and galleries have a tried-and-rarely-strayed-from formula for campaigns. There’s nearly always a lead picture (that has tested well with focus groups), alongside the exhibition’s title. Any five-star reviews get added on later and there’s a last “final weeks” push before the exhibition closes. Often, though, that way of doing things preaches to the converted […]

word weather

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