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theres nuthin worse than a brand trying 2 get down with da kids.
& its even worse when they try 2 write like them. like KitKat did with its ‘OMG! MY CHUNKY JUST GOT FUNKY!’ adz last yr.
so when we came across an email the other day with da subject ‘Gr8 News‘ we thought it mite be 4 a chocol8 bar. or even 4 a mobile phone brand.
it woz actually a bank.
We’ve written this for The School of Life’s blog. And we’re running a wordy class for them on Saturday 9th October.
We will aim to.
It’s the number one cop-out favoured by over-cautious lawyers, scaredy cat copywriters, and commitment-phobic executives the world over.
So it’s a bit surprising to see it’s got a starring role in NatWest’s latest campaign – ahem – Our commitment to becoming Britain’s most Helpful Bank.
Why do words in galleries and museums have to be so boring?
Even the best, most touch-feely exhibitions get let down by drab, formal words that too often over-analyse and over-philosophise.
If we’re going to a museum we want to learn things. We don’t want to be lectured at. We wish all words shined as much as they do at The Monterey Bay Aquarium in California.
There’s already lots of advice on the web about writing for search engine optimisation (SEO). How the right keywords in the right places will help your website get further up search engine results, that sort of thing.
But that’s only half the story – because sometimes words get in the way. It can be better to cut words and let some well-chosen links and buttons do all the work.
You walk into a hotel lobby and there’s a directory of samey conferences. ‘Welcome to Pharmecutical Inc’ in the Garden Room. And in the Banqueting Suite there’s ‘Marketing Symposium 2010′.
But not at The Standard Hotel in Downtown LA.
Report on attendance, conduct and progress for our first class at The School of Life.
We’re running a wordy class at The School of Life on 12th June 2010.
How to work out what kind of name you want (and why that’s the most important bit).
How to come up with the right name.
How to get it through the trademark checks.
Naming should be really simple. It hardly ever is.
The book we dreamt up and wrote for The Climate Group has made it into this year’s D&AD annual.
